Privacy Policy

What We Collect and How

Information You Provide Directly

We may collect information that you voluntarily provide, including:

• —Name
• —Email address
• —Phone number
• —Organization, gym, school, or team affiliation
• —Account login credentials
• —Billing and payment information
• —Athlete profile information
• —Coaching and training information
• —Customer support communications
• —Survey responses
• —Feedback and form submissions

Performance and Training Data

Depending on the products and services you use, we may collect:

• —Athletic assessment data
• —Strength, speed, power, jump, and performance metrics
• —Workout and training information
• —Recovery and wellness inputs
• —Program and exercise information
• —Coach-entered observations and notes
• —Assessment history and trends
• —Device-generated performance measurements

Automatically Collected Information

When you visit our websites or use our services, we may automatically collect:

• —IP address
• —Browser type
• —Device information
• —Operating system
• —Pages viewed
• —Session duration
• —Referral sources
• —Usage analytics
• —Log and diagnostic information

We may use cookies, analytics tools, and similar technologies to improve the functionality, performance, and security of our products and services.

How Your Data Is Used

We may use collected information to:

• —Provide and maintain our products and services
• —Create and manage user accounts
• —Deliver athlete performance insights and analytics
• —Support coaches, gyms, teams, schools, and organizations
• —Process transactions and fulfill orders
• —Respond to inquiries and customer support requests
• —Improve platform functionality and user experience
• —Develop new products, features, and services
• —Communicate updates, alerts, and important notices
• —Send marketing communications where permitted by law
• —Monitor platform security and prevent fraud or misuse
• —Comply with legal obligations

Analytics, AI, and Data Privacy

Fortify and Exsurgo may use collected information, including athlete-provided information, coach-provided information, assessment results, training information, and connected device data to provide:

• —Performance analytics
• —Readiness and recovery insights
• —Training recommendations
• —Trend analysis and reporting
• —Dashboards and visualizations
• —AI-assisted features and recommendations
• —Product improvement and research

Data collected through assessments, connected devices, coach inputs, and platform activity may be combined to generate individualized performance insights, trends, recommendations, and coaching tools designed to support athlete development and training optimization.

Our goal is to help coaches and athletes make more informed training decisions by combining assessment data, training history, recovery information, body composition information, and other relevant performance indicators.

AI-generated insights, recommendations, and analytics are intended to support coaching and training decisions and should not be considered medical advice, diagnosis, treatment recommendations, or guarantees of performance outcomes.

Connected-device and assessment data may be processed by third-party artificial intelligence providers, including OpenAI, Anthropic, Google Gemini, or equivalent providers, solely for the purpose of generating athlete insights, recommendations, reports, readiness assessments, and training guidance.

Where appropriate, we may aggregate, anonymize, or de-identify information for analytics, research, benchmarking, product improvement, and development of future products and services.

Wearables and Integrations

Fortify allows users to voluntarily connect supported third-party devices, wearable platforms, assessment systems, and health and fitness services. These connections are optional and are initiated and authorized by the user.

The data available to Fortify is limited to the information made available by the connected service and the permissions granted by the user.

Fortify uses connected-device data to support athlete readiness assessment, performance monitoring, training analysis, reporting, recommendations, coaching workflows, and AI-assisted insights.

Connected-device data is stored within Fortify's secure cloud infrastructure and is retained for as long as necessary to provide platform functionality, maintain historical reporting, support athlete development workflows, comply with legal obligations, and operate the services requested by users and organizations.

Connected-device data is not sold to advertisers, data brokers, or other third parties.

When We Share Your Data

We may share information:

• —With service providers and vendors supporting our operations
• —With coaches, trainers, gyms, schools, teams, or organizations authorized by the user
• —With payment processors and infrastructure providers
• —When required by law or legal process
• —To protect the rights, safety, or security of users or our business
• —In connection with a merger, acquisition, financing, or sale of assets

We do not sell personal information or athlete performance data to advertisers, data brokers, or unaffiliated third parties.

Your Data, Your Control

Users retain ownership of the information they provide to Exsurgo and Fortify.

Users control whether supported third-party devices and services are connected to their accounts and may disconnect those services at any time.

Subject to applicable agreements with organizations, teams, schools, gyms, or coaches, users may request access to, correction of, export of, or deletion of personal information in accordance with applicable laws and platform capabilities.

Additional information regarding data requests and account deletion can be found in the Data Requests, Export, and Deletion section below.

Access, Export, and Deletion

Users may request access to information associated with their account, including personal information and connected-device data collected through the Platform.

Subject to applicable law, contractual obligations, security requirements, and organizational account structures, users may request:

• —Access to personal information maintained by Fortify
• —Correction of inaccurate information
• —Export of available account information
• —Deletion of personal information
• —Disconnection of third-party integrations
• —Closure of their account

Requests may be submitted by contacting info@exsurgo.us.

Where permitted by law and technically feasible, Fortify will make reasonable efforts to fulfill requests within a reasonable timeframe.

Certain information may be retained following a deletion request when necessary to:

• —Comply with legal obligations
• —Resolve disputes
• —Enforce agreements
• —Protect platform security and integrity
• —Maintain aggregated, anonymized, or de-identified reporting and analytics

If an account is managed by a coach, gym, team, school, or other organization, certain requests may require coordination with that organization before processing.

Disconnecting a wearable device or third-party integration does not automatically delete previously imported data. Users may request deletion of previously imported data by contacting Fortify using the information provided in this Privacy Policy.

How We Protect Your Information

We implement reasonable administrative, technical, and organizational safeguards designed to protect personal information from unauthorized access, disclosure, alteration, or destruction. However, no internet transmission or electronic storage system can be guaranteed to be completely secure, and we cannot guarantee absolute security.

How Long We Keep Your Data

We retain information only for as long as reasonably necessary to:

• —Provide services
• —Maintain business operations
• —Comply with legal obligations
• —Resolve disputes
• —Enforce agreements

We may retain aggregated, anonymized, or de-identified information indefinitely.

Control Over Your Information

Depending on your location and applicable laws, you may have rights to:

• —Access personal information
• —Correct inaccurate information
• —Request deletion of personal information
• —Object to certain processing activities
• —Restrict certain uses of information
• —Opt out of marketing communications

Users Under 13

Our products and services are not directed toward children under the age of 13 without appropriate parental, school, team, coach, or organizational involvement.

External Platforms and Integrations

Our websites and services may contain links to third-party websites, applications, integrations, or services.

We are not responsible for the privacy practices, content, security, or operations of third-party providers.

Cross-Border Data Transfers

If you access our services outside the United States, you understand and agree that information may be transferred to, stored, and processed in the United States or other jurisdictions where we or our service providers operate.

Policy Updates

We may update this Privacy Policy from time to time.

Updated versions will be posted on this page with a revised Effective Date.

Privacy Questions or Requests

If you have questions about this Privacy Policy or our privacy practices, please contact us.

Exsurgo Technologies, LLC
exsurgo.tech
fortify.fit
info@exsurgo.us